Shantou children's clothing factory industry observation | why children's clothing market out of the circle is "sex-free wind"?

Non-sexism is not a new style in the adult clothing circle. Before the new name of "non-sexism" was established in the fashion circle, "neutral style" had become popular. However, in highly genderedShantou Children's Wear Factorymarket, "genderless" lurks80After,90After becoming parents, they have the opportunity to enter the trend.

Children wear clothes, parents pay. In recent years, new baby dads and mums have stopped "dressing like a boy."/The concept of "girl" is so important. They may deliberately avoid buying a floral-patterned dress for their daughter, or they may happily choose a pink one for their sontT-shirt.

Gender marketing is failing: men wear blue and women wear pink, but gender marketing is more serious in the infant market. The emergence of "gender-free children's clothing" is more like a dressing liberation created by parents for their children to break gender stereotypes. Gender marketing of children's products probably occurs in80In the 1980 s, prenatal sex testing became popular. After knowing the sex of the baby, the prospective parents will conceive or prepare "girl" or "boy" products in a targeted manner. cleverShantou Children's Wear FactorySeeing this business opportunity, put the consumer's idea into the product and solidify it with marketing means, leaving the only choice for consumers: blue is for boys and pink is for girls.

This marketing approach achieves the goal of increasing sales. If a couple has more than one child of different sex, sooner or later they will buy a pink set and a blue set. Shantou children's clothing factory is not interested in gender equality, they just try their best to make parents buy more clothes. Although children's clothing consumption is determined by their parents' aesthetic in the early days, children begin to realize their gender between the ages of 3-4 years.6,7Age will realize that gender is permanent. The reason why children also associate gender and color has a lot to do with the surrounding environment.

Maybe some little girls are upset because they don't like wearing skirts, or some little boys feel different because they like pink. However, as external feedback strengthens "boys wear blue and girls wear pink", most children will also believe this setting to promote parents' consumption-I have to admire the power of commercial advertisements in Shantou Children's Wear Factory. However, product development and brand promotion based on the logic of "gender cognition" are failures.80,90After parents. They not only put on their own neutral style, but also let children have more choices, whether it is color or style.

In other words, as longShantou Children's Wear FactoryThe design is good enough and the quality is up to standard. They will buy shiny princess dresses for girls and tailor-made bibs. Choose the pattern of starry sky universe for boys, and also accept colorful small velvet decoration. If brands continue to develop and disseminate new products with stereotypical gender perceptions, it may lead to discussion and dissemination, but the result is likely to be a scolding.